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Cheez-It Grooves Sharp White Cheddar TV Commercial, 'Deep Valleys of Flavor'

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Joe and Cheese study a White Cheddar Cheez-It Grooves cracker and describe its appearance. They compare the Cheez-It to natural phenomena such as valleys, mountains and volcanoes, but Joe seems most impressed with Cheese's description of a "bold cheese waterfall."

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Cheez-It Grooves Sharp White Cheddar, Cheez-It Grooves Zesty Cheddar Ranch, Cheez-It Grooves Original Cheddar
“Cheez-It Like Never Before”
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Leo Burnett ... Creative Agency, Starcom ... Media Agency
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