Media Measurement
Data is based on life of ad, unless indicated otherwise
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About MassMutual TV Commercial, 'Lake'
MassMutual believes that for a single mother, an act of mutuality is preparing her daughters for the curve balls life throws. For one daughter, it's letting calls go to voicemail during a family weekend and for another, it's planning out the future so that she'll be financially prepared when her baby is ready to go to college. For their grandmother, it's sharing her retirement with those who make life worth living. MassMutual declares that every way we look out for those we love is an act of mutuality.
Advertiser
Tagline
“Live Mutual”
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Laura Loyd ... Mom in gray swimsuit, Susan Dean ... Pregnant girl in polka dot swimsuit, Jennifer Whitaker ... Daughter in red suit
Agency
Footsteps, LLC (Agency)
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