Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Navy Federal Credit Union TV Commercial, 'Recon'

Decked head-to-toe in camouflage, a man peers out of the brush and explains how it took weeks to canvas the quadrant and pinpoint the perfect location -- his future home. With pre-approval for a loan with Navy Federal Credit Union, he and his family were able to make an offer on their house as soon as it went on the market. His stealth tactics don't prove to be effective with his family as his kids discover his hiding spot in their backyard garden.

Advertiser Profiles
Tagline
“Our Members Are the Mission”
Songs - Add
Mood
Funny
Actors - Add
Victor Togunde ... Dad hiding in garden, Shannon Joy Rodgers ... Mom, Trevor Carr ... Boy in blue shirt
Animals
Agency
Fitzgerald+CO (Agency), Fitzgerald+CO (Creative Agency), Fitzgerald+CO (Media Agency)

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