A young girl decides to surprise her mother with a diamond necklace she admired at Macy's, but her plans fall short when she realizes her piggy bank doesn't contain enough funds for the gift. Instead, she crafts a necklace using pasta and beads. Her father helps her wrap it up to put under the tree, and she later hands the package to her mother excitedly. To her surprise, the necklace she created has been replaced with the diamond necklace she originally sought. This holiday season, Macy's asks you to believe in the power of giving and invites you to shop its stores that have over 100 years of jewelry expertise.

Advertiser
Advertiser Profiles
Tagline
“The Gift Destination”
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Mood
Emotional
Events & Venues
Holidays Dec 2, 2018 - Jan 1, 2019
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Agency
BBDO (Creative Agency)

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