Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's TV Commercial, 'Wonder of Giving: Necklace'

A young girl decides to surprise her mother with a diamond necklace she admired at Macy's, but her plans fall short when she realizes her piggy bank doesn't contain enough funds for the gift. Instead, she crafts a necklace using pasta and beads. Her father helps her wrap it up to put under the tree, and she later hands the package to her mother excitedly. To her surprise, the necklace she created has been replaced with the diamond necklace she originally sought. This holiday season, Macy's asks you to believe in the power of giving and invites you to shop its stores that have over 100 years of jewelry expertise.

Advertiser
Advertiser Profiles
Tagline
“The Gift Destination”
Songs - Add
Mood
Emotional
Events & Venues
Holidays Dec 2, 2018 - Jan 1, 2019
Actors - Add
None have been identified for this spot
Agency
BBDO (Creative Agency)

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