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Macy's TV Commercial, 'Believe in the Wonder of Giving: Signature Scent'

Media Measurement

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Attention & Performance Analytics

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A woman stops by the Macy's fragrance department and picks out a new perfume. Later, she tries to sneak up on her husband with a big handful of snow, but he already knows she's there. Even with his back turned and headphones on, he knows as soon as she comes home. It is later revealed that he is blind and can tell where his wife is by her signature scent. When she runs out of her perfume, he enlists the help of a Macy's employee to buy her a fresh bottle, recognizing the smell instantly.

Advertiser
Macy's
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“The Gift Destination”
Songs - Add
None have been identified for this spot
Mood
Emotional
Events & Venues
Holidays Dec 2, 2018 - Jan 1, 2019
Actors - Add
None have been identified for this spot.
Agency
BBDO ... Agency, CarlByrd&Co ... Creative Agency, Digitas ... Media Agency
Screenshots
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