Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's TV Commercial, 'Believe in the Wonder of Giving: Signature Scent'

A woman stops by the Macy's fragrance department and picks out a new perfume. Later, she tries to sneak up on her husband with a big handful of snow, but he already knows she's there. Even with his back turned and headphones on, he knows as soon as she comes home. It is later revealed that he is blind and can tell where his wife is by her signature scent. When she runs out of her perfume, he enlists the help of a Macy's employee to buy her a fresh bottle, recognizing the smell instantly.

Advertiser
Advertiser Profiles
Tagline
“The Gift Destination”
Songs - Add
Mood
Emotional
Events & Venues
Holidays Dec 2, 2018 - Jan 1, 2019
Actors - Add
None have been identified for this spot
Agency
BBDO (Agency), CarlByrd&Co (Creative Agency)

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