Rolex claims it not just a watch, similar to how tennis is much more than just tennis during the U.S. Open. During this competition, every second is show time for the crowd fo 700,000 fans while the biggest names in tennis take center court. Rolex is proud to usher in a new chapter of excellence during the 2018 U.S. Open.

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JWT (Creative Agency), Mindshare (Media Agency)

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