Money takes the place of trash in waste bins, on the beach, in garbage trucks and in drainage systems on the city streets as IBM proposes the idea of turning trash into money. The multi-technology company says that with the help of its blockchain, Plastic Bank is doing just that by exchanging plastic for digital credits that can be redeemed for everything from food to education. IBM insists that you can put smart to work when you understand the potential of new technology.

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“Let's Put Smart to Work.”
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The Ogilvy Group (Agency), Ogilvy & Mather Worldwide - New York (Creative Agency), Havas Worldwide (Digital Agency), Mindshare (Media Agency)

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