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IBM TV Commercial, 'Smart Education'

Architecture and autonomous production? New materials for usage in renewable energy sources? These children are spearheading positions in the workforce that don't exist today. IBM understands that a large majority of children today will occupy jobs in the future that don't exist right now. With the rapid expansion of technology and its integration into the workforce, students are in need of the right tools and proper education to keep up with all the advancements made. IBM's P-Tech is a collaboration with public schools to help children prepare for the future by giving them access to tools and resources so that they can build the skills they'll need for tomorrow.

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“Let's Put Smart to Work.”
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Lauren Mei ... Plays girl in elevator, Mary Chris Wall ... Woman in elevator, Simone Baker ... Kid architect
Ogilvy ... Agency, Ogilvy ... Creative Agency, Havas Worldwide ... Digital Agency, Mindshare ... Media Agency
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