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Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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TV Impressions
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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ford Summer Sales Event TV Commercial, 'Favorite Boat' Song by American Authors [T2]

The pressure is on when a father puts his son in charge of backing his prized boat down the launch. After successfully guiding the vessel into the water with help from the Pro-Trailer Backup Assist feature on Dad's Ford truck, the son celebrates proudly with a "boom," making his father chuckle. Ford wants to help your summer go right with its Summer Sales Event, during which qualified customers can get special offers on select F-150 models.

Advertiser
Advertiser Profiles
Promotions
Summer Sales Event
Tagline
“America's Best-Selling Brand”
Mood
Active
Actors - Add
Daniel Rashid ... Driver, Brad Schmidt ... Dealer, Jennifer Shelton ... Woman in purple with husband
Agency
BBDO (Creative Agency)

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