Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Allstate TV Commercial, 'Mayhem: Ring Bearer' Featuring Dean Winters

Dean Winters returns as Mayhem in the form of a 4-year-old ring bearer with a propensity to eat anything except for broccoli. As he walks down the aisle without the ring, the bride and groom notice and become disconcerted. Allstate says if you don't have the right coverage, you might have to pay for the expensive wedding rings yourself.

Advertiser
Advertiser Profiles
Tagline
“Are You in Good Hands?”
Mood
Funny
Actors - Add
Dean Winters ... Mayhem, Kevin Laferriere ... Groom, Loanne Bishop ... Woman in hat, Regi Davis ... Officiant

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