Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Apple Mac TV Commercial, 'Behind the Mac' Feat. Grimes, Song by Daniel Johnston

The versatility of an Apple Mac is displayed as people use the computer for various tasks around the world. A writer sits in a coffee shop agonizing over words on the screen, artists glean inspiration from the computer and musician Grimes is plugged into the digital world where her music begins. Others gaze at their Mac screens in shock, awe or happiness all while the song "Story of an Artist" tinkles gently in the background. Apple encourages artists and everyday people to make something wonderful with a Mac.

Advertiser
Advertiser Profiles
Tagline
“Make Something Wonderful”
Mood
Active
Production
Andrew Dominik ... Director

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