SIMPLE Mobile illustrates the limitations of being tied to a mobile contract as individuals walk around a city using cellular devices connected to colorful cords hanging down from above. One man breaks the cycle when he inserts a SIMPLE Mobile SIM card into his device, causing the wires to release and fall from the sky. SIMPLE Mobile says escaping is easy with its Truly Unlimited Data, Talk and Text, offering nationwide coverage on a 4G LTE network without a contract.

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Tagline
“Out With the Old In With the Simple”
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Makeda Declet ... Girl in brown trench coat crossing the street, Mary Danielle Black ... Girl smiling in blazer

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