Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

IBM TV Commercial, 'Smart Drive'

Race cars barrel down a closed-circuit track, each driver vying desperately to outdo their opponents. Strangely, though, one vehicle seems to stand out: a large minivan holding a family of four. As the young girls in the backseat wave to the racers as they zoom past, IBM points out that the same IOT technology that its cloud uses to help teams optimize performance and safety can also be built into everything that drives.

Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
IBM Cloud Cloud
“Let's Put Smart to Work.”
Songs - Add
None have been identified for this spot
Actors - Add
None have been identified for this spot.
Ogilvy ... Agency, Ogilvy ... Creative Agency, Havas Worldwide ... Digital Agency, Mindshare ... Media Agency
View All Screenshots

Media Measurement

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

Attention & Performance Analytics

Attention Score
Industry Avg. Score
Earned Online Views
Social Impressions
Engagement Rating