A woman flees from her orderly desktop in a sterile, underground office to pursue new dreams. Following the call to action of a revving engine, she ascends a yellow ladder and emerges above ground in the middle of a vast, rocky expanse. There to greet her is the 2018 BMW X2. She climbs in and drives on winding roads in the SUV that the automaker describes as "for the unfollowers." BMW invites drivers to take advantage of offers today.