Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About American Cancer Society TV Commercial, 'Plan of Attack'

When this woman discovered that she was diagnosed with cancer, her mind went to a dark place where she envisioned how hard it would be for her children and husband if she were to pass. She knew that her mindset would need to change if she wanted to survive, so she called the American Cancer Society to review her options, receive assistance with her chemotherapy and her insurance. Now that she's done imagining the worse case scenario, she's coming back with a plan of attack on beating cancer.

Advertiser Profiles
Tagline
“Attacking From Every Angle.”
Songs - Add
Mood
Informational
Actors - Add
None have been identified for this spot
Agency
DDB (Agency), DDB Chicago (Creative Agency), DDB Chicago (Digital Agency)

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