The New Zealand All Blacks perform a Maori war challenge called the haka before every game and have since 1906. Tudor compares the team's intimidating tenacity to forces of nature: a tumbling rock slide, a fierce hurricane, a billowing volcano and a crashing wave. Just like the All Blacks, Tudor suggests its watches are born to dare and deems itself the official timekeeper of the 2018 Rugby World Cup.

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“Born to Dare”
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