Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bonobos TV Commercial, 'Evolve the Definition'

Many different men are handed smartphones that display the definition of "masculine" and are asked to read it out loud. As they read through the definitions, which use words like "aggressiveness" and "red-blooded," they begin to talk about how that definition doesn't really fit them. To these men, being a man means being honest and brave enough to be themselves. They decide that there shouldn't be just one way to be a man, just like there isn't just one way to be human. Bonobos encourages you to evolve the definition of masculinity.

Advertiser
Advertiser Profiles
Tagline
“Evolve the Definition”
Songs - Add
Mood
Emotional
Actors - Add
None have been identified for this spot
Agency
Observatory (Creative Agency)

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