A mother and daughter drive their Ford Escape deep into the woods, where the mother picks the perfect tree, chops it down and loads it onto the roof of their car. Ford says you could just buy a tree from the local tree lot, but with the Escape's four wheel drive, why would you? Besides, you've got an example to set.

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Built for the Holidays Sales Event
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“Built Ford Proud”
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Bryan Cranston ... Voice Over)

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