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U.S. Army TV Spot, 'Paid Parental Leave'

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A newborn wakes its mom in the middle of the night, who uses a soundbite of the military bugle wake up tune "Reveille" to awake her military partner, who jolts awake instinctively, and immediately opens his eyes to ten-hut. Relieved he isn't late for anything, he sighs but is told that it's his turn to attend to the infant. He does, but can only do so because the U.S. Army provided him with paid parental leave.

March 22, 2022
U.S. Army
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DDB ... Agency, McCann Worldgroup ... Creative Agency, Gravity Media ... Digital Agency, Universal McCann (UM) ... Media Agency

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