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Nissan TV Spot, '2022 March Madness: Sauna' Song by Jerry Reed [T1]

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During a long drive on the highway to the Final Four, Gonzaga's Spike the Bulldog can't take the heat while sitting in the back seat. Looking to turn down the temperature, he leans forward towards the AC when Duke's Blue Devil slaps away his hand and finger waves no to him. In disbelief, Spike leans back into his seat while Arizona State's Sparky the Sun Devil turns up the aux. As the song get louder, Sparky and Blue Devil nod in approval while Spike shakes his head in disappointment as the lyrics go "when you're hot, you're hot."

Published: March 18, 2022

Advertiser: Nissan

Advertiser Profiles: Facebook, Twitter, YouTube

Products: Nissan Rogue

Songs: When You're Hot, You're Hot - Jerry Reed

Mood: Funny

Events & Venues: NCAA March Madness

Actors - Add: None have been identified for this spot.

Characters: Duke Blue Devil, Sparky the Sun Devil (ASU), Spike the Bulldog (Gonzaga)

Agency: TBWA\Chiat\Day ... Creative Agency, Critical Mass, Inc. ... Digital Agency, OMD West ... Media Agency

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