Amazon Alexa TV Spot, 'Cowboy'

After getting thrown out on his back from a Western saloon, a desperado named Billy immediately engages a similarly garbed rival in a traditional standoff. Their confrontation is interrupted by a hard-of-hearing female Amazon Alexa customer, asking cue cards to clarify the dialogue from the scene, prompting the characters to relay their lines, and even debate whether the musical score is "tense" or "suspenseful." The scene cuts to the female customer prompting Alexa to turn on subtitles and dim the lights, thus saving the day and enhancing the viewing experience all with the sound of her voice.