Discover Neom TV Spot, 'The Line: New Wonders for the World'

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As a teen girl wearing a striped shirt is sulking on a city staircase, the sun's reflection off a chrome Discover Neom logo catches her eye, while a rendition of Louis Armstrong's "What a Wonderful World" plays in the background. After running against the flow of traffic, she arrives at the mirroring object and jumps in, transported to a new world. Emerging into the new realm, she soars across futuristic landscapes and lands on a rooftop to smell flowers. Discover Neom says it's creating new wonders for the world.

July 29, 2022
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What a Wonderful World - Louis Armstrong
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