The local residents of Winona, Minnesota casually chat about their hometown and discuss rumors that the Winona-born actress Winona Ryder was in town to shoot a commercial, which was an exciting tidbit of news shared by quilting circles and restaurant patrons alike. As the locals ponder the actress' reasons for returning home, Winona herself gushes about the community, expressing that walking down the street is like "being in another time" while still boasting a sense of modernity. She describes Winona as representative of other towns bursting with creative energy and thinks it's a great thing for interest to be shown in small businesses. To learn more about Squarespace's under-wraps project with the town of Winona, Winona fans of all types can catch the commercial when they tune into Super Bowl LIV on February 2nd on FOX.

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Winona Ryder ... Herself
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Squarespace In-House (Creative Agency)

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