A woman sarcastically asks her son if he was planning on mowing the lawn today. The boy nonchalantly replies "no" without looking up from his video game and eats a cheese puff in defiance. The Farmers Insurance jingle plays above their heads and the two realize that something is about to happen. Suddenly, a lightning bolt hits the lawnmower, burning it to a crisp. J.K. Simmons calls this event "saved by the bolt" and says the company covered the damage. Farmers Insurance encourages people to go online to get a quote.

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Tagline
“We Are Farmers”
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Active
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Agency
Accentmarketing (Agency), RPA (Creative Agency), Zenith Optimedia (Media Agency)

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