When her bulldog Louie won't stop sniffing at a nearby dog owner's shopping cart, an apologetic shopper tries to excuse her dog's behavior as the other assures her it's fine -- after all, the Blue Buffalo dog food in her cart does have pretty good ingredients, like de-boned chicken, brown rice, barley and oatmeal. When the other frowns upon hearing that, the shopper can't help but ask what's in her Purina brand dog food, only to hear ingredients like corn and soybean meal. After learning the price comparison, Louie's owner finally gives in and agrees to switch to Blue Buffalo.

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“Love Them Like Family. Feed Them Like Family.”
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