A handful of women test out Dove's Dry Spray to see how fast it dries... only to discover that there's no dry time at all. This, of course, makes Dove wonder why they bother booking 15 second ad slots. Dove says that its Dry Spray dries instantly and keeps you protected for 48 hours.

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Active
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Agency
Ogilvy & Mather (Creative Agency), Razorfish (Digital Agency), Mindshare (Media Agency)

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