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Various people are shown struggling with pain while in the middle of their lives. Shaquille O'Neal says that pain can wear you down, but you are resilient and that Icy Hot helps you fuel your resilience. For a limited time, Icy Hot is donating $1 for every purchase to help young athletes avoid dependence on painkillers.

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$1 donated with every purchase
Tagline
“Let's Make Prevention the Best Prescription”
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None have been identified for this spot
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Active
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Shaquille O'Neal ... Athlete
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Agency
Karlen Williams Graybill Advertising (Media Agency)

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