Fidelity says that there's a lot of talk about value out there, but at its company, value is more than just talk. The company says it offers commission free U.S. Stocks and ETF trades. The company also claims that when you open a new brokerage account, your money is automatically invested at a rate 21 times more than Charles Schwab's. These factors lead Fidelity to conclude that it continues to lead the industry in value.

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