King's Hawaiian says that it was born from an irresistibly good idea in 1950. In 2020, the Jones family is said to also have some delicious ideas. The mom asks her kids if they want to make King's Hawaiian breakfast sandwiches, and the family shouts "yum!" Family members come up with more ways to use King's Hawaiian products that sound delicious, even the dog.

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“What an Irresistibly Delicious Idea”
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