Two pitch men are trying to convince Sheldon to ditch his shell to celebrate Wonderful Pistachios' shell-less pistachios, but the he isn't buying it. He's turtle-ly ticked off about the campaign and these guys aren't helping by trying to speak down to him. It was especially cold-blooded when one man tried to speak "turtle" to him. That really brought out the snapping turtle. Wonderful Pistachios had to come to the conclusion that almost everyone loves no shells.