A powerful king invented a holiday called Crispmas to celebrate the taste of Bud Light. His subjects line up to give him gifts for the occasion, and despite every gift being Bud Light, he acts shocked each time and proclaims this to be the best Crispmas ever.

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Tagline
“Brewed to Be Crisp.”
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Active
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John Hoogenakker ... Bud Light King
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Wieden+Kennedy (Creative Agency), AKQA (Digital Agency)

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