A boy from a rural village walk with his friends to school. GE says that it doesn't matter to him that the company powers a third of the planet. A women gets on an airplane. GE says she doesn't care that a plane powered by its technology takes off every two seconds. A woman gets an ultrasound. GE says she isn't impressed that the company spans three centuries of invention. These people have other things that matter to them. GE says that technology is how it does things, but people are why it does things.