A bustling tavern suddenly falls silent as Sam Elliott's cowboy presence and resonant baritone voice command the room. The bartender slips him his usual, and he states that he's got the horses in the back. From here, Elliott commences a gripping, spoken out rendition of Lil Nas X's "Old Town Road." Eventually, the tavern begins to vibrate rhythmically, and Elliot walks outside to inspect the source. Answers will come when the full spot airs during Super Bowl LIV on FOX.