At the Cheeze-It headquarters, the taste test for Cheeze-It's Snap'd crackers is going unexpectedly well. The thin, crispy and cheesy chips send the room of testers into an uncontrollable frenzy as they say they just can't stop eating the snack. Outside, two scientists watch the scene unfold through a window and wonder to themselves what they've created.

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Tagline
“So Good, We May Run out of Cheese.”
Songs - Add
None have been identified for this spot
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Active
Actors - Add
Cecilee Von Rhea ... Focus Group Participant, Eileen Hertz ... Focus Group Participant, Khaki Pixley ... Focus Group Moderator
Agency
Leo Burnett (Creative Agency), Starcom Worldwide (Media Agency)

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