Dove asked women to try its Even Tone Antiperspirant and not look at their underarms for 21 days. At the end of the trial, the women are amazed and claim their underarms are lighter and more even in color than before. Dove claims its product contains vitamins and moisturizers to repair skin to its natural tone.

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Active
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Ogilvy & Mather (Creative Agency), Razorfish (Digital Agency), Mindshare (Media Agency)

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