Holding a red can of nondescript cola while dressed in head-to-toe red latex, H.E.R. sees it and want to paint it black. On cue, a matte black overlay begins dripping down the sides of the can to reveal Pepsi Zero Sugar as she takes a sip. After breaking through a wall of red, H.E.R. joins with Missy Elliot under the light of a Pepsi moon and the pair dances and raps to their own rendition of The Rolling Stones' "Paint It, Black." Pepsi says its Zero Sugar beverage is "done right."

Advertiser Profiles
Tagline
“That's What I Like”
Mood
Active
Actors - Add
H.E.R. ... Herself, Missy Elliott ... Herself
Agency
Goodby Silverstein & Partners (Creative Agency)

More Pepsi Zero Sugar Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top