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New York Life Super Bowl 2020 TV Commercial, 'Love Takes Action'

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The ancient Greeks had four words for love. First, there's Philía, the affection that blossoms from friendship; then there's Storge, the kind you share for a grandparent, or a brother. Thirdly, there's Eros, the "uncontrollable urge" to express your love. But New York Life says that the fourth kind of love, Agápe, is different -- that it's the most admirable. Expressed through action, it takes courage, sacrifice and strength; it's caring for an aging parent, trusting a friend to cut your hair, or rushing your daughter out the door on a busy day. The insurance company says that for 175 years, it's been helping people act on their love, so that they can look back -- or ahead -- and say that they did good.

New York Life
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“Be Good at Life.”
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Events & Venues
2020 Super Bowl LIV Feb 2, 2020 at Hard Rock Stadium
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Derek Basco ... PLAYS DAD BRAIDING DAUGHTERS HAIR, Emerson Basco ... Plays daughter eating cereal, Emma Doyle ... Girl with pigtails, Erinn Anova ... Insurance Agent, Gloria Cole ... girl, Isaiah Acevedo ... Boy getting head shaved, Kalani Jensen ... boy, Kumaka Jensen ... boy, Torrin Kimberly ... Helps Shave Head, Xavier Charcas ... Cancer patient
Anomaly ... Creative Agency
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