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About General Mills TV Commercial, 'Star Wars: The Rise of Skywalker: Do Good for the Galaxy'

A girl holds up her arm attempting to use "the force" to bring a box of Cinnamon Toast Crunch to her hand. While her eyes are closed, her brother walks by and puts the box of cereal in her hand leaving the girl speechless thinking she did it on her own. General Mills encourages people to do something good for the galaxy by scanning the tattoo on the box of its cereal with the Star Wars app to complete an interactive mission. General Mills will donate to Feeding America each time someone completes a mission. "Star Wars: The Rise of Skywalker" is in theaters Dec. 20, 2019.

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Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)

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