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Tide TV Spot, 'Cold Callers: Turn to Cold With Annie Murphy' Ft. Ice-T, Steve Austin

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Ice-T and "Stone Cold" Steve Austin, the official "Cold Callers" for Tide, give a ring to actor Annie Murphy, asking if she's willing to start cold-washing her clothes with Tide. Assuming it's a pre-recorded message, Annie simply responds "unsubscribe," but Ice-T and Stone Cold quickly sets her straight, explaining that washing cold can help the planet and save her money. Humbly, Annie agrees to take that monetary savings ... for the environment, of course.

Published
June 01, 2021
Advertiser
Tide
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Tide Hygienic Clean Heavy Duty 10X Power PODS Original Scent
Tagline
“Turn to Cold”
Songs - Add
None have been identified for this spot
Mood
Funny
Hashtag
#TurnToCold
Actors - Add
Annie Murphy , Ice-T , Steve Austin
Agency
Saatchi & Saatchi ... Agency, Saatchi & Saatchi ... Creative Agency, Starcom ... Media Agency

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