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Tide TV Spot, 'Cold Callers: Turn to Cold With Annie Murphy' Ft. Ice-T, Steve Austin

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Ice-T and "Stone Cold" Steve Austin, the official "Cold Callers" for Tide, give a ring to actor Annie Murphy, asking if she's willing to start cold-washing her clothes with Tide. Assuming it's a pre-recorded message, Annie simply responds "unsubscribe," but Ice-T and Stone Cold quickly sets her straight, explaining that washing cold can help the planet and save her money. Humbly, Annie agrees to take that monetary savings ... for the environment, of course.

June 01, 2021
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Tide Hygienic Clean Heavy Duty 10X Power PODS Original Scent
“Turn to Cold”
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Annie Murphy , Ice-T , Steve Austin
Saatchi & Saatchi ... Agency, Saatchi & Saatchi ... Creative Agency, Starcom ... Media Agency

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