Apple iPhone TV Spot, 'Fumbling' Song by Nitin Sawhney

Just as she's moving her iPhone from her left ear to her right, this woman accidentally loses her grasp on the precious device and begins desperately fumbling to catch it before it can hit the ground. The effort begins to stretch into an absurd sort of dance as it continues for several moments, before she finally seems to lose it for good... only to have it land with surprisingly little impact in the dirt. With its ceramic shield, Apple touts its screens as being "tougher than any smartphone glass," so that you can rest assured your phone is safe from any further fumblings.