Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

Apple iPhone TV Commercial, 'Fumbling' Song by Nitin Sawhney

Just as she's moving her iPhone from her left ear to her right, this woman accidentally loses her grasp on the precious device and begins desperately fumbling to catch it before it can hit the ground. The effort begins to stretch into an absurd sort of dance as it continues for several moments, before she finally seems to lose it for good... only to have it land with surprisingly little impact in the dirt. With its ceramic shield, Apple touts its screens as being "tougher than any smartphone glass," so that you can rest assured your phone is safe from any further fumblings.

Apple iPhone
Advertiser Profiles
Facebook, Twitter, YouTube
Apple iPhone 12
“Relax, It's iPhone.”
Songs - Add
The Conference - Nitin Sawhney
Available At
Actors - Add
None have been identified for this spot.
View All Screenshots

Media Measurement

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

Attention & Performance Analytics

Attention Score
Industry Avg. Score
Earned Online Views
Social Impressions
Engagement Rating

There’s a Better Way to Measure TV & Streaming Ad ROI

  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today