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Dick's Sporting Goods TV Commercial, 'Mother's Day: Keep Trying'

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Aimee Watters, the executive director of the Dick's Sporting Goods Foundation, starts a reassuring conversation with her child, looking directly into the camera as if to share that comfort with everyone. As she coaxes out what's making him scared and encourages him to be brave in a Mother's Day message from the sporting goods store. A montage of other executive and CEO moms at Dick's Sporting Goods plays out showing the love and support of the mother's through their children's eyes.

Advertiser
Dick's Sporting Goods
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Mood
Emotional
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Mother's Day
Actors - Add
Aimee Watters , Lauren Hobart
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Kids
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Badger & Winters ... Creative Agency
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