Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Dick's Sporting Goods TV Spot, 'Mother's Day: Keep Trying'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Aimee Watters, the executive director of the Dick's Sporting Goods Foundation, starts a reassuring conversation with her child, looking directly into the camera as if to share that comfort with everyone. As she coaxes out what's making him scared and encourages him to be brave in a Mother's Day message from the sporting goods store. A montage of other executive and CEO moms at Dick's Sporting Goods plays out showing the love and support of the mother's through their children's eyes.

Published
April 26, 2021
Advertiser
Dick's Sporting Goods
Advertiser Profiles
Facebook, Twitter, YouTube
Songs
None have been identified for this spot
Mood
Emotional
Events & Venues
Mother's Day
Actors - Add
Aimee Watters , Lauren Hobart
Characters
Kids
Agency
Badger Agency ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots