October 2018 was a big month for Ariana Grande. She announced her Sweetener World Tour, which T-Mobile says garnered countless posts and hundreds of emails from fans celebrating and making plans to attend. Additionally, Ariana's dancers shared 42 videos to compare choreography ideas. On opening night, T-Mobile counted 37 urgent texts, making sure everything was ready for the big show. However, as the lights went low and Ariana took the stage, the only connection that mattered was her connection with the fans.

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“Your Music. America's Network”
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Active
Animals
Agency
Panay Films (Agency), Spark Foundry (Media Agency)

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