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Macy's TV Spot, '2019 Spring Fashion: Find Your Beautiful'

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"Beautiful" is a single word that bears the weight of thousands according to Macy's. This weight is the result of a woman's struggle to contort herself to fit a single definition of beauty pertaining to demeanor, size and appearance. But, Macy's says "beautiful" is akin to a deep, delicate and resilient breath within every woman. The retailer encourages women of all backgrounds to embrace the messy, over-the-top and incredible kind of beauty within them to discover their remarkable selves this spring.

Published
March 11, 2019
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Macy's
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Tagline
“Find the Remarkable You”
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Emotional
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