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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Est. Spend
TV Impressions
National
Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'The Gecko Cheers During His First NCCA Basketball Game'

At the scorer's table, the play-by-play announcer checks in on the GEICO Gecko's during his first NCAA tournament. As the gecko says he's there to let people know they can save money on their car insurance, he gets caught up in the action. The lizard, acting as a coach, begins to tell players to set picks and shoot the 3-pointer. The action gets so intense, he ends up pulling a hamstring from jumping.

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The Martin Agency (Agency)

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