Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Trapper TV Commercial, 'Fake Protein'

A group of friends hiking through the snow stop for a protein break at the request of one party member who is clad in black and neon green apparel. While everyone else snacks on some Old Trapper jerky, the neon green guy opts for several of his many synthetic protein snacks. Shortly after, he has to be hauled behind the rest of the crew because the fake protein gel he ate has left him feeling worse than before!

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Tagline
“What's Your Beef?”
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None have been identified for this spot

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