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National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
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Creatives
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TV Impressions
National
Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Optum TV Commercial, 'Big Picture' Featuring Rory McIlroy

Optum says that golf is similar to healthcare because both players and physicians need to know how the entire picture comes together. As PGA golfer Rory McIlroy steps up to the tee, his mind starts to calculate everything he needs to land the perfect shot. The healthcare system says it works to piece together its system to ensure it works for everyone. After lining up his calculations, Rory takes a deep breath and drives the ball off the tee.

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Rory McIlroy ... Athlete, Luis Costa Jr. ... Guy with beard in blue polo and sunglasses

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