Lipton celebrates simplicity when it welcomes all to its tea factory: a wide open green field under the bright sun. The brand introduces its irrigation system and light source, the rain and sun, saying its leaves soak up 4,000 hours of sunlight before they're picked at the peak of freshness. As two families enjoy a pitcher of tea in the backyard, Lipton says it puts sunshine into each cup for a smooth, refreshing taste and aroma.

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“Live Alive”
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DDB New York (Creative Agency), Razorfish (Digital Agency), OMD (Media Agency)

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