Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ford F-150 TV Commercial, 'The Modern Workhorse' Song by Black Sabbath [T1]

Every worker has their workhorse. In the past, it was horses, mules or even reindeer. A construction worker throws bags of cement into the back of his F-150 truck as Ford says now it is its F-150 trucks that help workers get the job done.

Advertiser
Advertiser Profiles
Products
Tagline
“Built Ford Proud”
Mood
Emotional
Actors - Add
Bryan Cranston ... Voice Over)
Agency
BBDO (Creative Agency)

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