Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'Collect Call'

A man makes a collect call from the hospital to his father using the name "Bob Wehadababyitsaboy." When the operator relays the name to the man's father, he declines the call, saying he must have the wrong number. He turns back to his wife, letting her know that their son Bob had a baby, and it's a boy. GEICO says if you also like saving money the way this father and son demonstrated, a 15-minute call with one of its representatives could save you money on car insurance.

Advertiser
Advertiser Profiles
Tagline
“15 Minutes Could Save You 15 Percent or More on Car Insurance”
Songs - Add
Mood
Funny
Actors - Add
Lex Medlin ... Son
Agency
The Martin Agency (Agency)

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