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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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TV Impressions
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NHTSA TV Commercial, 'If You Love Them Enough: 4 a.m.'

When this man wakes up to his baby crying at 4 a.m., he heads down the hallway to the infant's room. He grabs a tube and uses it to suck the snot out of the baby's nose. NHTSA believes if you love your little ones enough to do this, surely you'll check out the company's website to make sure they're in the right car seat.

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